Investec #MoreThanData
First Pencil was approached by Wunderman Aqua to film three
teasers for their Investec #MoreThanData campaign. We interviewed a
range of businessmen and women to find the right candidates and shot all
three videos over one day. This was the first time that they (the
candidates) were exposed to the cue cards and we recorded their real and
unscripted reactions to who their education and demographic data says
they SHOULD be.
