A lot of the positive impact Fidelity makes–– whether it’s in the lives of people, homes or businesses –– is driven by a larger pursuit of greatness, and the idea that settling for anything less would mean Fidelity would stop trying to always be better for its clients. Our goal was to pay homage to, and ultimately celebrate, these men and women who go to work for our peace of mind every day, and who measure sacrifice, commitment, and dedication as a day’s work, through an energetic piece that visualises that very fact. Grounded by an introspective voiceover exploring the idea of greatness, each scene builds towards a crescendo –– the conclusion that no matter how great your greatness may be, it can always be better.
