We were tasked to promote the health and nutritional advantage of dairy. To grab the attention of jaded teens, we needed to create a TVC more interesting than the content we were interrupting. We needed aliens from outer space. Aliens land on a dairy farm in rural South Africa. Eager to educate the farmer and his family about their nation, they proudly share their achievements. It soon becomes clear these are nothing to be proud of. The aliens are lacking an essential ingredient for success – dairy.