Project Description
Consol Glass makes all the bottles for beverage giants like Coca Cola and Heineken. Glass bottles that keep the product cold and fresh – and help keep the planet pure too. The only way for Consol to increase sales of glass (and help save the planet) is for the beverage makers to sell more product in bottles. And that can only happen if more people start insisting on glass rather than cans or plastic. But when you’re sinking a cold brew, who’s thinking about the bottle? Glass does its job so well that people take it for granted. It was time to make people realise how much they really love glass. How? By outing them.
Body language never lies. Our cameras caught people in intimate moments with their brus and made the public confess what their bodies have told us all along: nothing makes us feel quite like glass does.
