Coca-Cola 'Wozzah Awareness ft Lojay'

Coca-Cola ‘Wozzah Awareness ft Lojay’

IDIDTHAT Craft Awards November 2024 – View Showcase

ABOUT THE WORK
Paul Ramaema directs Coca-Cola Wozzaah – Naija edition – featuring global musical sensation Lojay. “If you had to ask what Africa tastes like, what would your answer be?” asks Lojay, one of Nigeria’s biggest Afrofusion stars, in Paul Ramaema’s latest work for Coca-Cola and their agency Promise.

The answer would be “Coca-Cola Wozzaah”, Coke’s newest flavour inspired by Africa’s boundless creativity. And if you had to ask who the perfect director would be to travel north to capture this latest dynamic collaboration, the answer’s right in front of you.

Equally inspired by Africa’s creativity and following on from his work for Coca-Cola Wozzaah earlier this year, Paul again pulled out all the stops to shoot a piece that whets the appetite for more without giving too much away – and brings the spirit of Coca-Cola Wozzaah to life.

CREDITS
Client/Brand: Coca-Cola
Director, Consumer & Shopper Content: Wongiwe Siwisa
Senior Manager, Breaks Brand Management: Ntuthuko Mokhesi
Agency Art Director: Che Newman
Copywriter: Obakeng Rapoo

Film Production Company: Spitfire Films
Director: Paul Ramaema
Executive Producer: Liesl Lategan
Head of Production: Bale Makola
Producer: Wakhile Sithole
Creative Producer: Brennan Lewis
Nigeria Producer: Quintin Needham
NG Producer (Line): Motunrayo Adisa
NG Producer (Field): Miné Esike

Post-Production
Post-Production Supervisor: Ed Van Blerk
Offline Editor: Gareth James
Offline Edit: Bradley Glossop & Gareth James
Colourist: Michele Wilson
Final Mix: Audio Militia
Animation: Michael Langer & Werner Redelinghuis

Artist: Lojay

Crew
Logistics & Protocol Officer: Akeem Oloko
1st AD: Felix Olojede
DOP: Gernot Aschoff
Loader: Co. Fountain Pictures
Stills Photographer: Ishola Ayo
BTS Content Director: Bolutife Jayeoba
DIT: Opeyemi Olaniyan
VT Streaming: David
Grip: Mayowa
Gaffer: Amisu Alade
BB Light: Taofeek Alade
Sound: Kola Arise
Art Director: Matthew Enenajor
Pack Specialist: Davou Musa
Wardrobe Stylist: Succi Sanu (Artist)
Wardrobe Stylist: Deola Ogunjobi (Production)
Lojay’s Groomer: Justina Abba
Medic & Safety Officer: Precious
Unit Manager: I.D Oke
Security: Nigerian Armed Forces
Catering: Shillz Kitchen
Artist R.V: Nexthought
Production Mobile Toilet: A+ Sanitary Services