Coca Cola ‘Wozzah Awareness ft Lojay’
IDIDTHAT Craft Awards November 2024 – View Showcase
ABOUT THE WORK
Paul Ramaema directs Coca-Cola Wozzaah – Naija edition – featuring global musical sensation Lojay. “If you had to ask what Africa tastes like, what would your answer be?” asks Lojay, one of Nigeria’s biggest Afrofusion stars, in Paul Ramaema’s latest work for Coca-Cola and their agency Promise.
The answer would be “Coca-Cola Wozzaah”, Coke’s newest flavour inspired by Africa’s boundless creativity. And if you had to ask who the perfect director would be to travel north to capture this latest dynamic collaboration, the answer’s right in front of you.
Equally inspired by Africa’s creativity and following on from his work for Coca-Cola Wozzaah earlier this year, Paul again pulled out all the stops to shoot a piece that whets the appetite for more without giving too much away – and brings the spirit of Coca-Cola Wozzaah to life.
