Co-directed by Amy Allais & Justice Mukheli, this gritty and cinematic commercial follows the journey of a pack of illicit cigarettes from manufacture, through all of the various criminal hands it goes through, to being lit up by the end consumer.
Co-directed by Amy Allais & Justice Mukheli, this gritty and cinematic commercial follows the journey of a pack of illicit cigarettes from manufacture, through all of the various criminal hands it goes through, to being lit up by the end consumer.