As a creative agency, combining full service production and an inhouse post company, Fell + Co handle everything under one roof – ideas, production, gear, post, final deliverables, the whole shebang. This means faster turnarounds, smarter budgeting, and a personalised, cohesive service – perfect for a brand that wants the attention and expertise of an agency but without the big overheads. In terms of the work they create for their brands, Head of Relations Kirsten Gerber sums it up perfectly, “We don’t sell products; we tell stories about people who do.”

Founded in 2017 by Greg Fell, the company was born out of a desire to be more connected to the entire content-creation life cycle. Greg had spent a decade entrenched in the global world of adventure sports documentaries and music videos at a time when technology and social media were rapidly changing the filmmaking landscape. His curiosity and restlessness drove a need to really explore what a modern day agency rooted in storytelling could look like. Fell + Co is now comprised of a team of multi-faceted creative thinkers and executors, with a deep understanding of how empathy shows up in the craft. ‘We use this empathy to help brands and partners share stories and unlock insights,” says Kirsten.

Behind the scenes with RMB ‘Story of Courage’. DOP Steph Calitz with the South African Rowing Team at Roodeplaat Dam, South Africa.

If someone had to create an agency for today’s sped up world, it would look a lot like Fell + Co. With an in-house production and post-production team (which means everyone is on the same page throughout the creative and production process), they manage everything down to delivery, ensuring that assets are optimised for any platform, whether it’s a full-length doccie on Netflix or a 15-second vertical video for social media.

“Nowadays everyone is a ‘storyteller,’ so it’s important for us to distinguish our WHY,” says Greg. By focusing on the human side of their subjects and partners, Fell + Co helps brands unlock the insights that resonate most with audiences. Their ability to build trust quickly is a cornerstone of the company’s success. As Kirsten notes, “It’s a cliché to say it’s about the people, but the trust can’t be bought through a great idea alone, it has to be earned.” This trust, combined with a genuine connection to the subjects they film, allows Fell + Co to tell stories that are both intimate and impactful. Here are a few of our faves.