PPS ‘Finding the Forgotten Graduate‘

Finding the Forgotten Graduate

Finding the Forgotten Graduate

Finding the Forgotten Graduate
Jotello Soga

Finding the Forgotten Graduate
C Louis Leipoldt

Find the Forgotten Graduate
William Soga

ABOUT THE WORK
PPS ‘Finding the Forgotten Graduate’ – An insurer founded on the sharing of success:
PPS is an insurer unique in two ways – it caters exclusively to graduate professionals, and it is mutually structured with profits shared amongst its policy holders, hence its ethos: ‘ Success is better, shared’. The challenge was to imbue this mantra with deep emotional meaning for graduate professionals of colour, in order to connect them to an 80-year-old South African brand still tainted with the perception of a company of – and for – old, white men.

A country where black success was never shared:
South Africa is the most unequal country in the world (World Bank Report 2022 ). Institutionalised racism was a key driver, but the psychological impact of a history seemingly void of black intellectual contributions is also to blame. The assumption is there were none. The truth? This information was deliberately never shared.

A life insurance policy like no other:
And so three decades after democracy, as we probed the still hidden, fragmented origins of black academia in 19th century South Africa, we were driven by one question: What difference would the success of early black intellectuals have made to present-day society had it been amplified and shared at the time?

Our response turned into a 20-month collaboration between historians, actuaries and creatives. A quest to track down and resurrect the success of a pivotal, forgotten black life – the very first black South African to earn a degree – and pay this success forward into the future with the world’s only Posthumous Life Policy ™. How? With a pay-out to his metaphorical beneficiaries – present-day exceptional scholars – 106 years after death. All captured in an interactive, audio-led, circular documentary entitled Finding the Forgotten Graduate.

CREDITS
Brand: PPS
Product: Brand campaign
Assistant Brand Manager: Preneet Chhiba, Tumi Motsomai
Brand Manager: Lebogang Tsotetsi
CMO or Marketing Director: Ayanda Seboni
Marketing Manager: Caroline Madikizela

Animation Company: Sinister Studios
Animator: Kevin Hocking

Editing Company: Left Post Productions
Editor: Saki Bergh
VFX Operator: Christian van der Walt

Film Production Company: The Star Film Company
Film Director: Tebogo Malope

Post Production Facility: Sinister Studios

Recording Studio: Howard Audio
Music & Sound Composition: Howard Audio
Sound Designer: Adam Howard, Paul Theodorou, Theo Potgieter

Digital Agency/Production Company: (Not an IDIDTHAT member)

Media Agency: (Not an IDIDTHAT member)

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.