Project Description

The sand dunes of Atlantis! Now, that has a ring to it, right? Okay, maybe it doesn’t, but it’s a mesmerizing concept — one that triggered our creative juices and inspired us to create this campaign. ‘Faraway’ by Avon Cosmetics is meant to introduce women to the notion of world travel. Using advanced CGI techniques, we created the illusion that one can literally be in our backyard while walking the sands of a Moroccan desert. Watch the trailer for this delightful journey below:

Directed by: Daniel Morcos