Project Description:
Car insurance is full of Unpredictables, waiting to prey on you around every corner – from incurring unexpected costs, to dealing with the world’s worst call centre agents. In short, the Unpredictables are everything that’s wrong with car insurance. You never know when they’ll come for you. And you never know when they’ll strike next. In a fun, integrated campaign, full of quirky characters, we bring the Unpredictables to life and show how you can avoid them with Virgin Money Insurance, the insurer that puts you in charge. The campaign started with a teaser that flighted on TV, as youtube pre-rolls and VMI’s social channels and was followed by three TV executions, each highlighting a different product benefit. The third TVC is only flighting mid-May.