Excuses excuses
With blood donations down, we needed to talk to the youth – always a challenge. So we focused on the top excuses given by young people (and not-so young people) for not giving blood, with those reasons being contradicted by another activity in their life. ‘What’s your excuse for not giving blood?’ confronted potential donors in a relevant way, leaving little room to move. Donations increased 25% over the first year of the campaign.
