South Africa’s Craft Awards August 2024

This month’s IDIDTHAT.co Craft Awards were judged by perfectly equal parts demure and brat, Nkgabiseng Motau, Chief Creative Officer at Think Creative Africa and Ernest Nkosi, Director at Mogul Pictures. Congrats to Justice Mukheli from Romance for taking home the top spot this month. Well done mister!

First Pencil’s latest car commercial for Omoda blasts into the future

Back with another car ad and hot off the heels of their campaign for Standard Bank, there is no denying First Pencil is having a moment! The team’s latest commercial for Omoda and agency Clockwork Media, directed by Justine Calverley and EP’d by Lebo Mabuela, is a prime example of their ability to merge their technical chops with some laser-infused cinematic storytelling. The ad has beams cutting through the scenes like something straight out of a sci-fi movie (with an added nod to Back to the Future) and the impressive in-camera work leaves you wondering what’s real and what’s not.

2024-09-02T13:47:12+02:00September 2nd, 2024|Categories: Editorial, FirstPencil Editorial|Tags: , , , |

IDIDTHAT Craft Awards October 2023

This month's IDIDTHAT.co Craft Awards were judged by the esteemed, distinguished (and more words that mean fancy) Glenn Jeffery, Executive Creative Director at Grey Africa and Zwelethu Radebe, Director & Partner at Egg Films. Congratulations to directors Karien Cherry from Giant Films and Gareth Kaatze from Groundglass for being awarded Best of Craft this month. 

First Pencil’s Justine Calverley crafts heartwarming journey home for Promise Agency and Capitec Bank

Justine Calverley and the team at First Pencil, led by Executive Producer Lebo Mabuela, are quickly cementing a reputation as home runners in the world of emotive storytelling. Their new spot for Promise Agency and Capitec Bank is a heartwarming story with moving performances, something we have come to expect from the team. The pace is stand-out in this commercial that deals with themes of family, love and sacrifice.

2023-11-07T13:01:45+02:00November 7th, 2023|Categories: Editorial, FirstPencil Editorial|Tags: , |

IDIDTHAT Craft Awards March 2023

Here are the results for this month's IDIDTHAT.co Craft Awards. Thank you to our most esteemed judges, Thembalethu Msibi, ECD at BlackSwan and Sam Coleman, Director at Patriot for lending us your expertise this month. Congratulations to Mzonke Maloney and the team at Carbon Films for taking home Best in Craft for March. 

IDIDTHAT Craft Awards February 2023

This month’s IDIDTHAT.co Craft Awards were judged by red-carpet-worthy talents of Julie Thorogood, Creative Director at NetworkBBDO and Mark Middlewick, Director at First Pencil. Congratulations to Director Imraan Christian from Arcade and Strangelove Editor Shelby Ncube who were awarded Best in Craft this month by both judges.

She Did That at Loeries 2022 – Directors

The 2022 Loeries Official Rankings were released last week and although we don't think awards and accolades mean everything (they're pretty cool though), they definitely get our attention when they reflect the high level of work being created by some of the talented women and non-binary people in our industry right now. Below we have showcased five of the top-ranked film directors in the country according to the Loeries. Congratulations and here's to seeing a lot more representation in 2023 💪🏾

IDIDTHAT Craft Awards May 2022

This month's IDIDTHAT.co Craft Awards were judged by Mohlalefi Lentsoane, Executive Creative Director at M&C Saatchi Abel (JHB) and Mfundo Mkhize, Director at The Star Film Company. Congratulations to Kyla Philander and Fausto Becatti walking away with May's Craft Awards. We don't know what they put in the water at Bioscope Films (maybe Corona and Espolōn Tequila??) but it's working!

IDIDTHAT Presents ‘She Did That’ April 2022

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Ayanda Duma from Robot, Justine Calverley from First Pencil, and Nicole Maria Ackermann from Romance Films.

IDIDTHAT Craft Awards February 2022

This month’s IDIDTHAT.co Craft Awards were judged by none other than… drumroll please… and hit it; Creative Director at Joe Public United, Claudi Potter and Director and Founder of Olamuk, Mzi Kumalo. Congratulations to February's top crafters, Patriot Films' Sam Coleman, Romance's Greg Gray and co-directors Michael Rodrigues & Tarryn Hatchett from We are_.

IDIDTHAT Craft Awards September 2020

September's IDIDTHAT Craft Awards were judged by CCO of Grey Africa, Fran Luckin and Bomb Commercials Director, Ernest Nkosi. Congratulations to Cindy Lee from The Star Film Company, Kim Geldenhuys from 0307 and Matthew Swanepoel from Priest Post Production - you overachieving talented beauties you!

Best in Film Craft: February 2018

Executive Creative Director at Publicis Machine, Gareth McPherson, has come a long way since roaming the cutthroat halls of Rondebosch Boys’ High. Lucky for us Gareth rose above this adversity and is now a badass creative leader and we’re honoured to have him judge this month’s iDidTht Craft Awards.