Project Description
Cyber criminals will always find the path of least resistance, and password security remains a major soft. To combat this, we needed a creative solution that would really pack a punch and get South African’s stronger in the fight against cyber crime. The idea: A sassy password drill sergeant. We developed an interactive microsite where online users could test the strength of their password as well as get coached on how to create strong passwords – in real time. The best part is, users could watch a physical representation of how their weak passwords transformed into bone crushing thugs, strong enough to fight off cyber crime. Once users had created a password that was strong enough, they could challenge a friend on social media to test their passwords too – thereby creating a fun cycle of shares and likes all carrying a very important underlying message of password safety.
