IDIDTHAT promotes and connects South Africa’s advertising and production industry2023-08-23T07:54:52+02:00

IDIDTHAT Promotes and Connects South Africa’s Advertising and Production Industry.

IDIDTHAT Directory 

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

SPECIALIST SERVICES

View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists

IDIDTHAT Promotes and Connects South Africa’s Advertising and Production Industry.

IDIDTHAT Directory

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

IDIDTHAT Featured Stories

Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.

Chocolate Tribe’s creature realism in Netflix feature a first for the continent

Chocolate Tribe, the high-end visual effects, animation, and IP development studio, has once again made us say, ‘Wait, is that not real?!’ The game of creature creation on the continent has been taken to another level with their latest animated hyena character named Jonga, a photoreal masterpiece crafted for the Netflix film ‘iNumber Number 2: Jozi Gold.’ This project marks the first CGI-created creature to come from South Africa in a Netflix feature but more importantly, this work proves that even our smaller studios from South Africa can rival the best in the world. Go Tribe!

March 8th, 2024|Tags: |

Director Dave Meinert goes ‘all in’ on global Nivea campaign

‘I knew we were making progress when we finally had a recce where no one puked, bled or needed to be medically evacuated,’ says Dave Meinert of directing this epic project spanning several months and countries. Dave is already known for his ability to craft intimate portraits in remote (often dangerous) settings, so it’s a no-brainer that he was tasked to bring these ambitious hero journeys to life for Nivea. Here’s a look into how the maestro did it, with a little help from his South African friends.

February 27th, 2024|Tags: |

Together Films’ Executive Producer Gaye Leong on changing times and rolling with trends

It was while shooting one of the first commercials to be filmed in South Africa during lockdown, that Executive Producer Gaye Leong officially launched Together Films. The foundation of the company was laid and the mission statement clear – Together we can do anything, no matter the times. Now, four years and a growing roster of talent later Gaye shares some of the top industry trends her production company has encountered, adapted to and rolled with, Together.

February 15th, 2024|Tags: , |

He’s raw, he’s real, he’s Carbon Films’ new director, Christian Mangachena

Carbon Films has announced that multitalented director Christian Mangachena has joined their roster. Christian brings a distinctive visual style to advertising that feels unfamiliar, raw and real. As a director with a background in cinematography and editing, Christian uses camera angles, locations, textures and colour palettes to take a deep dive into culture that feels unconventional and refreshing. Christian brings something that we don’t think we’ve seen before and with the production chops of Carbon, we can’t wait to see more.

February 12th, 2024|Tags: , |

Directors on Directors. The women of ROMANCE – Nicole Ackerman, Jabu Newman and Emilie Badenhorst

The Loeries released their rankings for 2023 and congratulations to ROMANCE for being ranked the number one production company in South Africa. BOOM. What better way to celebrate than to go fly-on-the-wall as three ROMANCE directors, Nicole Ackerman, Jabu Newman and Emilie Badenhorst interview each other. They get candid about their process, background, influences and the women who helped them along their way.

February 8th, 2024|Tags: , , , , |

IDIDTHAT Monthly Craft Awards

Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.

IDIDTHAT Craft Awards December 2023

This month’s IDIDTHAT.co Craft Awards were judged by the ever red-carpet ready Jacquie Mullany, ECD at FCB Africa & Bruno Bossi, Director at Carbon Films. Congratulations to VFX maestros Eddie Addinall and Rory Mark from The Refinery and directing wizard Greg Rom from Gentlemen Films.

IDIDTHAT Craft Awards November 2023

This month’s IDIDTHAT.co Craft Awards were judged by the spreaders of amazingness; Neo Mashigo, Chief Creative Officer at M&C Saatchi Group South Africa & James Matthes, Creative Executive Officer at Pressure Cooker. Congratulations to November’s top crafters, Zee Ntuli from Darling Films and 7 Films‘ Gorgeous Bushman.

IDIDTHAT Craft Awards October 2023

This month's IDIDTHAT.co Craft Awards were judged by the esteemed, distinguished (and more words that mean fancy) Glenn Jeffery, Executive Creative Director at Grey Africa and Zwelethu Radebe, Director & Partner at Egg Films. Congratulations to directors Karien Cherry from Giant Films and Gareth Kaatze from Groundglass for being awarded Best of Craft this month. 

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IDIDTHAT Showcase

Find out whose work we are featuring. Browse through our showcases to find out who is doing what.

IDIDTHAT Presents ‘SHE DID THAT’ May 2023

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Sam Sterling-Court from The Star Film Company, Ying-Poi De Lacy from Massif and Benitha Vlok from Video Cartel.

South Africa’s Clio Awards 2023. All the Work and the Winners

IDIDTHAT is super excited to showcase South Africa's winners and the work that won at this year's Clio Awards! Go team SA! The winners were celebrated at the 63rd annual Clio Awards hosted by Anthony Anderson on April 25th at Gotham Hall in New York City.

IDIDTHAT Presents ‘SHE DID THAT’ March 2023

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Chloe Coetsee from Darling Films, Jabu Nadia Newman from Romance Films and Renee van Reenen from Platypus.