This month’s IDIDTHAT.co Craft Awards were judged by red-carpet-worthy talents of Julie Thorogood, Creative Director at NetworkBBDO and Mark Middlewick, Director at First Pencil. Congratulations to Director Imraan Christian from Arcade and Strangelove Editor Shelby Ncube who were awarded Best in Craft this month by both judges.
Since joining Arcade almost 3 years ago, director Alexa Wilson has consistently been creating work across diverse genres, from comedy spots, car and finance ads to moodier alcohol commercials. The Alexa thread that is carried through all this work is her strong visual language, local texture and meticulous attention to detail.
Following the whirlwind success of their previous music documentary, Future Sound of Mzansi, filmmakers Lebogang Rasethaba and Nthato Mokgata team up again to direct MUTANT, an intimate documentary portrait film featuring Isaac Mutant, a controversial and outspoken rapper from the Cape Flats. The film took 6 years to complete, which allows audiences to witness Isaac’s character evolve on screen, from being a militant and agitated aggressor to a man in pursuit of a greater peace.
In just under a year, Director Alexa Wilson from Arcade Content has already built up quite a reputation as a versatile director. She takes us behind the scenes of her latest spots for MTN, Momentum and that viral Castle ad. Oh, there’s also a whole bunch of stuff about her lock picking skills, her potential as a harmonium player and her gruesome royal family history. It’s everything you really never knew you needed to know.
