Best of Reel Awarded for Direction to Metropolitan âAfter Tearsâ by Kim Geldenhuys from 0307
Every month iDidTht.com teams up with an industry leader to award South Africaâs best in Film Craft. Novemberâs iDidTht Craft Awards have officially been judged by one of the biggest guns in the industry. Raise your craft gin glasses to the legend herself: former Chairperson of The Loeries, Creative Director at FCB and a leader weâd happily follow into any pitch, Suhana Gordhan! Massive congrats to all the sexy winners.
BEST OF REEL:
BEST OF REEL:Â Metropolitan âAfter Tearsâ
0307 Films | Kim Geldenhuys
(Direction Craft)
SPECIAL MENTIONS:
SPECIAL MENTION: Showmax âZero Bucks Givenâ
Massif | Nare Mokgotho
(Direction Craft)
SPECIAL MENTION: MTN âThe Sweaterâ
Patriot Films | Anton Visser
(Direction Craft)
SPECIAL MENTION: Coke âChasing Dreamsâ
TigerFight | Garth Barnes
(Original Music Craft)
Judges comments by Suhana Gordhan, Creative Director at FCB Joburgâ
Best of Reel: Metropolitan âAfter Tearsâ by Kim Geldenhuys from 0307 â Direction Craft
This is a tough category in which to make work that is meaningful and moves you. âAfter Tearsâ is sensitively treated. It feels real, authentic and unaffected â never heavy handed. I loved the way the director captured the small, intimate, candid moments that take place during After Tears. Someone has to get the children ready, thereâs always the ladies washing dishes, people gathering in the kitchen, and thereâs that strange, quietness of grief amidst the activities that must go on. Iâm also relieved at the choice of no subtitles. A really beautiful piece.
Special Mention:Â Showmax âZero Bucks Givenâ by Nare Mokgotho from Massif â Direction Craft
ManâŠ.everything comes together so seamlessly in this ad. The performances are the kind you can watch over and over. The subtle camera reveals add to the humour and thereâs an effortlessness achieved that is just wonderful.
Special Mention: MTN âThe Sweaterâ by Anton Visser from Patriot Films â Direction Craft
Itâs great to laugh out loud at an ad. Itâs a hard reaction to achieve but this one does it brilliantly. It fully embraces the unreal and that lack of compromise is what makes the humour awesome. If Jordan Peele saw his meme coming to life, heâd be proud.
Special Mention: Coca-Cola âChasing Dreamsâ by Garth Barnes from TigerFight â Original Music Craft
First, I should acknowledge that I was involved in this ad. But I want to wholeheartedly salute the musos for giving this piece such a vibe. It was quite a challenge to ensure that the music felt authentic to Tanzania, helped tell the story and still felt like Coca-Cola in personality. They achieved all of this and itâs the track that fast becomes an earworm.
About Our Judge
iDidTht Craft Awards Guest Judge: Suhana Gordhan, Creative Director at FCB Joburg
Suhana Gordhan is a Creative Director at FCB Johannesburg. She entered the advertising industry in 2001 and has worked on some of the countryâs much-loved brands at agencies like Ogilvy, Black River FC and Net#work BBDO, and just finished her tenure as the Chairperson of The Loeries. Gordhan is passionate about the art of copywriting and loves parenting an idea well enough so that nobody corrupts it along its journey from birth to maturity. She enjoys building client relationships and is proud of South African creativity. Gordhan is a Hindu, who learned very quickly that there are no sacred cows in advertising. One of her favourite moments in advertising was pissing off a dictator, and winning a Loerie Grand Prix for it. Some of her other accolades include a Black Eagle, Gold Pendoring, Creative Circle Ad of the Year, a Silver Pixel at The Bookmarks and a Cannes Silver Lion.
All Film Reel Entries
7 Films | SJ
Remy Martin âRemy Martinâ
(Direction Craft)
7 Films | Lourens Van Rensburg
Mercedes âEscape to the Moonâ
(Direction Craft)
Bioscope Films | Hylton Tannenbaum
Datsun GO âLoved Oneâ
(Direction Craft)
Bioscope Films | Hylton Tannenbaum
Datsun GO âBeautyâ
(Direction Craft)
Bioscope Films | Hylton Tannenbaum
Datsun GO âRoad Tripâ
(Direction Craft)
Carbon Collective | Mzo
Three Ships Whisky âHome of the Exceptional â Kittyâ
(Direction Craft)
Carbon Films | Bruno Bossi
KFC âHuh?!â
(Direction Craft)
Darling Films | Jono Hall
DSTV âFamilyâ
(Direction Craft)
Darling Films | Jono Hall
Pick n Pay âXmasâ
(Direction Craft)
FirstPencil | Justine Puren-Calverley
Rajah âFollow your Noseâ
(Direction Craft)
Giant Films | Sam Coleman
Club Pilsener âMidnight Drumâ
(Direction Craft)
Giant Films | Peri van Papendorp
Amstel âRespect the Sipâ
(Direction Craft)
Hungry Films | Oscar Strauss
Toyota Hilux âThe Toughest Challengeâ
(Direction Craft)
Hungry Films | Malo 8
South African Reserve Bank âThe Madiba In Meâ
(Direction Craft)
Let It Rain Films | Lee Doig
Serengeti Premium Lager âA Day in the Lifeâ
(Direction Craft)
Massif | Marc Sidelsky
Jet Clothing âSummerâ
(Direction Craft)
Massif | Gordon Lindsay
Cricket South Africa âThatâs Our Gameâ
(Direction Craft)
Massif | Dean Blumberg
Pick ân Pay âBabyâ
(Direction Craft)
Patriot Films | Aadil Dhalech
Checkers âSimple Truthâ
(Direction Craft)
Picture Tree | Dirk Chalmers
Malume âHandmade in Hillbrowâ
(Direction Craft)
Picture Tree | Richard Truter
LâOrĂ©al âInfaillibleâ
(Direction Craft)
Sketchbook Studios | Ari Kruger
The Best Bagel in Cape Town
(Direction Craft)
The Rudeboy Collective | Mpho Twala
Cricket SA âCricket is Boringâ
(Direction Craft)
they | Alan Irvin
Mahindra âMilkedâ
(Direction Craft)
they | Alan Irvin
Kia âSkydiverâ
(Direction Craft)
0307 Films | Nic Van Reenan
Metropolitan âAfter Tearsâ
(Original Music Craft)
*Please note that 0307 entered this piece on behalf of Nic Van Reenen
TigerFight | Garth Barnes
Sprite âHotâ
(Original Music Craft)
We Love Jam | Jeremy, Arnold and Hylton
Club Pilsener âMidnight Drumâ
(Original Music Craft)