amisha@ididthat.co

About Amisha Zanetti

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So far Amisha Zanetti has created 31 blog entries.

Hey Agency folks, meet the social impact experts at Bloom & Stone

When it comes to creating social impact campaigns (you know, those campaigns we love that use advertising for good, and still make money for brands) the process can be time-consuming and take up a lot of resources for agencies. These campaigns require tons of expertise and experience to ensure the benefits to communities and brands last long after the campaign has stopped running. That’s why agencies call in social impact experts to collaborate with, social impact experts like Bloom & Stone.

Amisha Zanetti2024-09-26T14:30:20+02:00September 26th, 2024|Categories: Bloom and Stone Editorial, Editorial|Tags: Bloom & Stone|

CreateSA.tv: Women who move and shake

What happens when you miss the bus on Women’s Day? Marketing calendars and content plans are often dictated by important dates like Pride or Women’s month, but at CreateSA.tv, every month is Women’s month. While they specialise in creating world-class TV Commercials, videos and stills content, CreateSA’s passion and purpose go beyond producing excellent work. Their powerhouse team of women directors, photographers, editors, producers and other creatives, is testament to their dedication towards diversity, equity and inclusion.

Amisha Zanetti2024-09-16T08:48:32+02:00September 16th, 2024|Categories: CreateSA Editorial, Editorial|Tags: Basetsana Maluleka, Delta Choshi, Elisma Uys-Hanekom, Jodi Bieber, Liezl Zwarts, Lucinda Ohlson, Nicola Scott-Barrett|

Giant Films strengthens its commitment to top talent, welcomes Kyla Philander

Giant Films, a name synonymous with nurturing top talent, has signed director Kyla Philander to their roster. As a company with a 30-year legacy of supporting and growing passionate filmmakers, Giant has always sought out directors who bring something unique to the table, and Kyla is no exception. Kyla’s arrival marks not just the addition of a new director, but the continuation of a journey that aligns perfectly with Giant’s evolution and ethos.

Amisha Zanetti2024-09-11T14:35:47+02:00September 11th, 2024|Categories: Editorial, Giant Films Editorial|Tags: Cindy Gabriel, Emma Lundy, Giant Films, Kyla Philander|

South Africa’s Craft Awards August 2024

This month’s IDIDTHAT.co Craft Awards were judged by perfectly equal parts demure and brat, Nkgabiseng Motau, Chief Creative Officer at Think Creative Africa and Ernest Nkosi, Director at Mogul Pictures. Congrats to Justice Mukheli from Romance for taking home the top spot this month. Well done mister!

Amisha Zanetti2024-09-09T11:30:45+02:00September 6th, 2024|Categories: IDIDTHAT Craft Awards|Tags: 7Films, Bioscope Films, Egg Films, Fam Films, First Pencil, FirstPencil, Howard Audio, Indie Village, ROMANCE, Romance Films, Spitfire Films|

Eight days to go, why you can’t miss AVIJOZI 2024, Greg Gray, Ellen Poon, AI, drone zone and more!

There are 8 days left until the third annual AVIJOZI Festival kicks off on September 14-15, 2024 at Summer Place in Hyde Park. This year’s festival spotlights Film, Animation, Visual Effects, AI, and Interactive Technology, including Gaming and VR. The exciting line-up, of over 60 global industry leaders, has just been released and includes talks from industry powerhouses like Greg Gray, who will share his expertise on directing for story and character, Ellen Poon, who has worked alongside legends like George Lucas and Christopher Nolan on projects like Star Wars and Avatar, and Hamid Ibrahim, one of the co-creators of the series IWAJU, Disney’s first collaborative animation project with another studio.

Amisha Zanetti2024-09-06T13:13:42+02:00September 6th, 2024|Categories: Chocolate Tribe Editorial, Editorial|Tags: AVIJOZI, Chocolate Tribe|

First Pencil’s latest car commercial for Omoda blasts into the future

Back with another car ad and hot off the heels of their campaign for Standard Bank, there is no denying First Pencil is having a moment! The team’s latest commercial for Omoda and agency Clockwork Media, directed by Justine Calverley and EP’d by Lebo Mabuela, is a prime example of their ability to merge their technical chops with some laser-infused cinematic storytelling. The ad has beams cutting through the scenes like something straight out of a sci-fi movie (with an added nod to Back to the Future) and the impressive in-camera work leaves you wondering what’s real and what’s not.

Amisha Zanetti2024-09-02T13:47:12+02:00September 2nd, 2024|Categories: Editorial, FirstPencil Editorial|Tags: Clockwork, First Pencil, Justine Calverley, Lebo Mabuela|

Left Post hits 18 years, Owners Saki and Jacqui reflect on their journey and a legacy of iconic work

18 years ago, Jacqui Pearson and Saki Bergh became the new owners of Left Post and set out to carve their own space in the post-production industry. With Jacqui Pearson’s background in broadcast and Saki Bergh’s expertise in editing, they transformed Left Post Production from a small start-up company into an award-winning post powerhouse. Their partnership is one for the history books, a partnership that has produced some of our country’s iconic work from the past two decades and played a huge part in shaping South Africa’s post industry.

Amisha Zanetti2024-08-30T09:03:21+02:00August 30th, 2024|Categories: Editorial, Left Editorial|Tags: Jacqui Pearson, Left Post Production, Saki Bergh|

What are rising directors in our industry thinking about? Here’s Robot’s director Ayanda Duma [INTERVIEW]

Ayanda Duma represents a group of rising young directors in our industry who have their fingers on the pulse of culture, and creativity and come with an inclusive mindset and strong point of view. From challenging societal stigmas to creating authentic representations on screen, Ayanda is not afraid to make her mark in Adland and with the smart production chops of Robot, you know you’ve got the whole package.

Amisha Zanetti2024-08-23T08:30:36+02:00August 23rd, 2024|Categories: Editorial, Robot Editorial|Tags: Ayanda Duma, Robot|

The Syndicate 2.0: Hits the Post-Production Suite Spot

Since Editor Nic Goodwin launched The Syndicate four years ago, the company has undergone an interesting evolution. Initially taking on a minimalist approach with a fully remote post-production process and a team of freelance talent, The Syndicate was one of the first post facilities of its kind in South Africa and a huge success for Nic. But it was time to take the next step forward and the post house has evolved to meet familiar client demands while sticking to its core ethos. Welcome to The Syndicate 2.0.

Amisha Zanetti2024-09-02T11:23:37+02:00August 15th, 2024|Categories: Editorial, The Syndicate Editorial|Tags: Nic Goodwin, The Syndicate|

Young Creatives call on The Loeries to clean up their act

Clean Creatives South Africa is excited to launch the Creative Cleanup 2024 Young Creatives Challenge (formerly known as the Clean Creatives Schools Challenge). The challenge is an invitation to South Africa’s young creatives to join Clean Creatives SA in putting pressure on The Loeries to stop awarding creative work for the fossil fuel industry. Some creatives are unaware that they are directly connected to speeding up climate change by creating and building false perceptions for fossil fuel companies.

Amisha Zanetti2024-08-13T14:01:52+02:00August 13th, 2024|Categories: Editorial|Tags: Clean Creatives|

IDIDTHAT Craft Awards July 2024

This month's IDIDTHAT.co Craft Awards were judged by Jeanine Vermaak, Integrated Creative Director at Joe Public United and Imraan Christian, Director at Egg Films. Thank you for lending us your time and expertise you legends! A big round of applause, fistbumps and some extra woohooing for Hayden Brown from 7 Films and Ernest Nkosi from Mogul Pictures who are taking away top honours this month!

Amisha Zanetti2024-08-12T11:04:39+02:00August 6th, 2024|Categories: IDIDTHAT Craft Awards|Tags: 7Films, Alex Smillie, Egg Films, Ernest Nkosi, Evy Katz, Giant Films, Hayden Brown, Imraan Christian, Imran Hamdulay, Jeanine Vermaak, Joe Public United, Left Post, Mogul Pictures, Pressure Cooker Studios|

Grid Worldwide reimagines musical prodigy, Karyendasoul, at Tomorrowland

Bonga Ntozini, better known as Karyendasoul, is a 27-year-old music producer and DJ who has leapt to success and is making waves in entertainment and music culture. With a passion for ambitious collaborations, Karyendasoul has partnered with Grid Worldwide and 608 to build his brand and create a legacy for music as a movement.

Amisha Zanetti2024-07-31T14:47:02+02:00July 31st, 2024|Categories: Editorial, Grid Editorial|Tags: 608, Adam Byars, Bonga Ntozini, Grid Worldwide, Jineil Kandasamy, Karyendasoul|

The spark behind Star Films’ director Wim Steytler

Star Films’ Wim Steytler has established himself as a performance director who blends realism with the otherworldly. He can’t help but bring his love of symbolism and the mystical to each set he steps on, adding layers of meaning paired with strong attention to detail. Let’s get to know the man whose journey into filmmaking started in the most unexpected way.

Amisha Zanetti2024-07-24T13:20:46+02:00July 24th, 2024|Categories: Editorial, Star Films Editorial|Tags: Adam Thal, Saskia Rosenberg Haak, The Star Film Company, Wim Steytler|

Darling Fling, solutions powerhouse pulls off Carling’s epic hero journey

Six countries, ten cities, 17 days, and 54 awards to their name – Carling Black Label was on a fact-finding mission to investigate who else had as many accolades as them. Ogilvy South Africa had one burning question, ‘Who on earth could solve this massive, production-heavy project?’ With Executive Producers Mmameyi Mphahlele, Melina McDonald, and Lorraine Smit at the helm, Darling Fling had the skillset and solutions to bring this ambitious globe-trotting campaign to life.

Amisha Zanetti2024-07-22T15:03:29+02:00July 22nd, 2024|Categories: Darling Films Editorial, Darling Fling Editorial, Editorial|Tags: Darling Films, Darling Fling, Lorraine Smit, Melina McDonald, Mmameyi Mphahlele|

Together Films’ blueprint for authentic brand storytelling by Executive Producer Gaye Leong

Executive Producer Gaye Leong unpacks Together Films’ approach to establishing and living their own brand values through a process that emphasises the importance of being human-centric, outlining a clear storytelling journey, involving the right people, and creating impactful endings. With this approach, Together Films is able to tell, and create, compelling stories. This ensures that their work – ranging from commercials to content to documentaries – resonates with audiences, addressing their needs and fostering a meaningful connection with the brand.

Amisha Zanetti2024-07-17T13:54:45+02:00July 17th, 2024|Categories: Editorial, Together Films Editorial|Tags: Alessandra Scherillo, Bevan Cullinan, Catherine Cooke, Gaye Leong, Malo 8, Together Films|

Director Sanaa Mothabisa shares his new Spotify commercial with Thandiswa Mazwai

‘I was born the year of the youth uprising, and so my birth is tainted with struggle and revolution.’ This powerful opening line sets the tone for director Sanaa Mothabisa’s latest commercial film for Spotify. Produced by Johannesburg-based Sanaa Films, the spot offers an intimate glimpse into musician Thandiswa Mazwai's inspirations and themes behind her latest album, ‘Sankofa.’ From day one Sanaa Films has been dedicated to producing original and honest work, and this hits the mark.

Amisha Zanetti2024-07-15T14:10:12+02:00July 15th, 2024|Categories: Editorial|Tags: Sanaa Films, Sanaa Mothabisa|

IDIDTHAT Craft Awards June 2024

This month's IDIDTHAT.co Craft Awards were judged by the illustrious judgy-McJudgersons Steph van Niekerk, ECD at TBWA Hunt Lascaris and Anton Visser, Director at Patriot Films. A standing ovation goes to Thina Zibi from Giant Films and Zee Ntuli from Darling Films for taking home Best in Craft for June.

Amisha Zanetti2024-07-08T17:44:51+02:00July 8th, 2024|Categories: IDIDTHAT Craft Awards|Tags: Anton Visser, Bioscope Films, Charmaine Greyling, Darian Simon, Giant Films, Grant de Sousa, Jabu Nadia Newman, Lazola Gola, Patriot Films, ROMANCE, Steph van Niekerk, Strangelove, TBWA Hunt Lascaris, They, Thina Zibi, Zaheer Seedat|

Lauren Chengan and Ken Kamara, the new faces at Triple Story Content

Triple Story Content is shouting from their rooftop that directors Lauren Chengan and Ken Kamara are joining their roster of independent talent. According to Executive Producer Monareng Makwetla, both Lauren and Ken perfectly embody the philosophy of Triple Story Content, which values multi-faceted directors who understand the industry from various angles.

Amisha Zanetti2024-06-13T14:08:07+02:00June 11th, 2024|Categories: Editorial, Triple Story Content Editorial|Tags: Ken Kamara, Lauren Chengan, Monareng Makwetla, Triple Story Content|

South Africa’s Cannes Predictions 2024

IDIDTHAT is kicking off our countdown to The Cannes Lions Festival of Creativity with South Africa’s Cannes Predictions! We’ve brought together a team of creative heavyweights to view the work entered by South Africa into Cannes this year and choose the work they think will turn heads. A massive shoutout to our judges Fran Luckin, Steph van Niekerk, Roland Sweet, and Xolisa Dyeshana – thank you for being absolute gold as always!

Amisha Zanetti2024-06-20T09:45:56+02:00June 11th, 2024|Categories: Cannes Lions 2024, Editorial, IDIDTHAT SHOWCASE|Tags: Audio Militia, Boundless, Chocolate Tribe, Clockwork, Deliverance Post, Fran Luckin, Grey Africa, Joe Public United, LittleBig, Ogilvy South Africa, Pressure Cooker, Roland Sweet, Romance Films, Run Jump Fly, Steph van Niekerk, Sterling Sound, TBWA Hunt Lascaris, VML South Africa, Xolisa Dyeshana|

IDIDTHAT partners with LITTLEBIG to bring South Africa all the Cannes Lions news 2024

Each year we team up with a partner to bring the South African ad industry all the Cannes Lions coverage and most importantly celebrate South Africa’s creative work and strengthen our unique ad culture. As we gear up for the festival, we are excited to announce our partnership with production company, LITTLEBIG. Thanks to the team’s support IDIDTHAT is yet again able to bring home all the Cannes 2024 news. Having won Gold at Cannes themselves, LITTLEBIG understands the significance of Saffas supporting each other internationally. Thank you for joining us in championing South Africa’s creativity.

Amisha Zanetti2024-06-06T16:07:50+02:00June 6th, 2024|Categories: Cannes Lions, Cannes Lions 2024, Editorial, LittleBig Editorial|Tags: LittleBig, Roland Sweet|