DUKE
DUKE is an integrated marketing company that puts the best people in the corner of contender brands so they can win the fight for customers’ attention.
Cape Town
Chief Executive Officer: Wayne Naidoo / Managing Director: Aileen Sauerman
Executive Creative Director: Suhana Gordhan / Chief Strategy Officer: Steve Miller
We’re a senior set up who looks to help our clients realise their opportunities through bringing together business acumen and creativity, packaged in highly engaging ways. We believe everyone has a plan until they’re punched in the mouth. It’s why we look for strategies and tactics which will get to market quicker and then to be prepared to pivot on a dime. We believe it’s not the size of the dog, but the fight in the dog. Preparation, intelligence, tactics and skill trumps size and spend every time. It’s who is in your corner which makes the difference. It’s why we use our DUKE Brain Trust to bring perspectives and thinking which clients won’t find in an ad agency.
- Cannes Lions – 1x Shortlist
- One Show – 1x Merit
- 2018 Adfocus Top 3 Small Agencies
- 2019 Adfocus Top 2 Medium Agencies
- Loeries – 1x Gold, 1x Silver, 3x Bronze, 7 Finalist, 3rd Ranked Small Agency 2018, 2nd Ranked Small Agency 2019
- Creative Circle – 1x 1st Place, 2x 2nd Place, 3x 3rd Place, 1x Finalist
- Marklives – 2019 Cape Town Agency To Watch
- Assegais – 2x Gold, 1x Silver, 5x Bronze, 4x Leader, 1x Finalist
- Bookmarks – 2x Finalist
- Prism – 1x Bronze
- MMA SMARTIES – 1x Bronze, 4x Finalists
- New Generation Awards – 1x Finalist
1st Floor, 42 Hans Strijdom Ave,
Cape Town,
8000
+27 21 421 4239
Wayne Naidoo | CEO
wayne@duke.co.za
+27 21 421 4239
Featured Work
Awarded Work
Featured Showcases
South Africa’s Best in Radio – Loeries 2021
We’ve put together this showcase of the very best-of-the-best radio commercials in South Africa. Much like what the Louvre has done for art, this showcase is doing for advertising, that is the truth people! This work was awarded at the Loeries earlier this year and now it's your cheat sheet to use all year round to quickly find out who’s doing the best work in the country and who to hit up for your next project.
South Africa’s Work to Watch – July 2021
This month we showcase South Africa's stand-out work. Apart from just bragging about it (which is very important), it’s the work that has been awarded by the Creative Circle as well as IDIDTHAT’s Craft Awards. View the work and find out more about the companies who did it…
South Africa wins 7 Pencils at the One Show 2021 (View the work)
South Africa did us proud this year bringing home Metal and Merits for days! Congrats you beauties. Here we showcase all the work by our IDIDTHAT members. Wild clapping and screaming for Promise, who nabbed a whole bloody CNA stationary section with their Gold, Bronze and Silver Pencils. We’ll keep the clapping going strong for TBWA Hunt Lascaris Johannesburg and their TWO Silvers, Joe Public United and 7 Films who both picked up Silver and Post Modern and Massif for their Bronze. You did us damn proud ❤
IDIDTHAT Craft Awards April 2021
This month’s IDIDTHAT.co Craft Awards were judged by the legendary Suhana Gordhan, ECD at Duke and Director Greg Rom from Gentlemen Films. Congratulations to Carbon Films, They and Sinister Studios - this month's epic 3 company win and a ménage à trois of craft excellence!
South Africa’s Work to Watch: April 2021
This month we showcase the stand-out work that South African companies on IDIDTHAT are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and IDIDTHAT's Craft Awards. View the work and find out more about the companies who did it…
PR and Live Communications: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.
We’ve tracked down all our IDIDTHAT members’ work that was awarded in Creative Circle’s ‘PR & Live Communications’ category throughout 2020. Congratulations on being in the running for the coveted ‘Ad of the Year’ award on the 4th of March at the Virtual Ad of the Year Awards, boom! What campaign do YOU think deserves the title of South Africa’s best of the best?