IDIDTHAT Promotes and Connects South Africa’s Advertising and Production Industry.
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We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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IDIDTHAT Editorial: Find out who we’re talking about
Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Motion City Films toast to a decade of filmmaking with new look
‘Helen & Kim’, the two-headed director team, opened Motion City Films’ doors over ten years ago. Since then they have established themselves as a duo with a rich, stylistic approach that carefully balances narrative and aesthetic. We look into this approach to their work and reveal Motion City Films' fresh and playful rebrand.
Director Amy Allais from Ola! Films – keep your seatbelts fastened at all times
From choreographing adults dancing inside recycling bins in Istanbul to mapping out the final steps to a sequence 35 000 feet above the ground, when it comes to Director Amy Allais, nothing surprises us. We pinned down this frequent flyer who shared some of the behind the scenes moments from her work.
‘They Did That’ December 2020. View South Africa’s New Work.
In a never-ending quest to keep you updated on all the impressive work that the industry is creating, we’ve created ‘They Did That’. Here we showcase all the latest work that agencies are most proud of and want to show off.
Chocolate Tribe would like to set the record straight, it’s not all live action
Our masks nearly dropped to the floor when we heard that almost 80% of Chocolate Tribe’s ad for Showmax ‘Game Changers’ was 3D visual effects. Rob van Den Bragt and Tiaan Franken pull back the VFX curtain to reveal how they brought Muhammed Ali back to life.
Industry heavyweights Director Laurence Hamburger and Janette de Villiers team up
Director Laurence Hamburger is back on the commercials scene and has partnered with fellow renegade filmmaker, Executive Producer of Groundglass, Janette de Villiers. We talk to the duo about their unapologetic and sometimes unconventional approach to filmmaking.
FirstPencil, 3 become 4 as Bryony Webster joins the team
We get the scoop on the latest addition to the FirstPencil team, Producer Bryony Webster. As the production company has steadily been taking on bigger more complex boards, so their production load has increased. Never wanting to compromise on production values, FirstPencil decided to enlist another powerhouse of a producer to boost their production team.
IDIDTHAT’s Craft Awards: Find out who’s doing the best work
Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.

IDIDTHAT Craft Awards December 2020
December’s IDIDTHAT Craft Awards were judged by Claudi Potter, Creative Director at Joe Public United and Fausto Becatti, Director at Bioscope Films. Congratulations to Slim from Darling Films AND Porteus Xandau from Carbon Films on being awarded Best in Craft.
IDIDTHAT Craft Awards November 2020
November’s IDIDTHAT Craft Awards were judged by Saatchi & Saatchi’s Creative Director, Stephanie Symonds and Director Lebogang Rasethaba from Egg Films and Arcade. Congrats on the 'BEST IN CRAFT' win for both VW spots by Director Fausto Becatti and the post team; Daniel Mitchell, Nic Apostoli and Charmaine Greyling.
IDIDTHAT Craft Awards October 2020
October’s IDIDTHAT Craft Awards were judged by The Star Film Company’s director, Cindy Lee and ECD of FoxP2, Grant Sithole. Congrats to Fausto Becatti from Bioscope Films, Paul Ward from Giant Films AND Xander Vander, Nic Apostoli and Charmaine Greyling from Strangelove for bringing us more goosebumps than Halloween!