99c

They say a journey of a thousand miles begins with a single step. Ours was in 2008, when Andrew Brand and Lewin de Villiers decided to open their own agency. That’s all it took: two strategic and creative minds, a shared vision and, of course, a pitch. Cue an unfaltering work ethic, courage, determination and creativity, and our very first pitch became our first client win.

We officially opened our doors on 1 September 2008 with 30+ staff and the Checkers account. A big win. One we took seriously, entering into a one-year exclusivity agreement with the Shoprite Group, to give ourselves time to immerse the agency in their business.

Taking the time to develop deep, long-lasting relationships with our clients and fully engage in their businesses has stood us in good stead, often leading to our own organic growth, starting with one brand and gaining others from within a client’s group portfolio. So too have the lessons we’ve learned, the systems we’ve implemented, the structures we’ve developed and the culture we’ve created; all of which allow us to provide creative solutions for a wide variety of clients across many fields. The proof? Today, we’re almost 300-staff strong and still growing.

We believe that the 99c DNA, the heart of our business and brand, as well as our transparent working model is scalable, relevant and compelling to clients across RSA and Africa. That’s why we have expanded beyond Cape Town into Johannesburg.

So far, our journey has been thrilling, surprising, sometimes challenging, always enlightening and rewarding. Our future? We can’t wait!